Kirsti asked me to pick her up some chocolate while I was at Safeway today. While deciding on which one to get, I realized something - the chocolate selection at most stores sucks. The only quality chocolate that they had was Ghirardelli. Everything else was Hershey and the other usual suspects. And please, don't tell me that Hershey is good. If you think that Hershey makes quality chocolate, then you deserve to burn in hell for all eternity. (Okay, maybe for just a weekend.)
It's a shame that with all the variety we see lately the chocolate section hasn't quite caught up just yet. After all, even the smaller grocery stores around me will have a fairly decent variety of beers, with a good selection of both imports and microbrews. Obviously, the bulk of the area is devoted to the usual Budweiser/Miller/Coors, but the good stuff is there for those who want it.
Not all hope is lost though, as my local Trader Joe's has an awesome variety of chocolate - especially the ones from Belgium. Cost Plus has some good ones as well, as I've seen that they have started to carry Milka bars - they're from Germany and my relatives would always bring some when they came - this is what gave me my appreciation for the good stuff.
It also seems as though Hershey is trying to branch out, as they had some dark chocolate that was in a package similar to Ghirardelli. They still have a ways to go, but perhaps there's some hope that us chocolate lovers will have a better selection in the future.